Sr. Lead Generation Consultant

Profile: ERP Sales (Domestic / International Market)

Experience: 3 + years

Location: Ahmedabad

Job Requirement

• Develop and execute targeted lead generation strategies to attract new business and grow the sales pipeline.
• Identify key industry verticals and customer segments that align with our ERP solutions.
• Continuously optimize lead generation processes to improve efficiency and conversion rates.
• Utilize various channels such as email, cold calling, LinkedIn, social media, events, and industry conferences to identify and connect with decision-makers and potential clients.
• Develop and maintain a consistent outreach cadence to ensure regular touchpoints with prospects.
• Conduct initial qualification calls and determine whether leads are a good fit for the ERP solution offering.
• Qualify inbound leads and assess their needs to determine potential sales opportunities.
• Nurture and build relationships with potential leads over time, guiding them through the buyer’s journey.
• Work closely with sales teams to ensure smooth handoff of qualified leads and align on key messaging.
• Collaborate with sales and marketing teams to develop compelling content and messaging to engage prospects.
• Share market insights, customer feedback, and data trends to continuously improve lead generation campaigns.
• Contribute to the creation of lead generation materials, including email templates, case studies, and presentations.
• Maintain and update lead and prospect data in CRM tools ensuring accurate and timely records of outreach, engagement, and pipeline status.
• Generate regular reports on lead generation activities, KPIs, and performance to provide insights to management.
• Stay up-to-date with industry trends, competitive landscape, and ERP solution offerings.
• Use research to identify new potential markets, opportunities, and innovative ways to engage leads.

Required Skills

• 3+ years of proven experience in lead generation, sales development, or business development within the ERP, SaaS, or technology sectors.
• Strong understanding of ERP solutions, their benefits, and key market segments.
• Experience generating leads through various channels (email campaigns, cold calling, LinkedIn, etc.).
• Familiarity with lead generation tools and platforms (e.g., LinkedIn Sales Navigator, ZoomInfo, Apollo, etc.).
• Excellent written and verbal communication skills.
• Strong research, analytical, and problem-solving abilities.
• Ability to effectively engage and build relationships with decision-makers at all levels.
• Self-motivated with a passion for driving results and achieving targets.
• Ability to work independently and within a team-oriented environment.
• Strong organizational skills with attention to detail and the ability to manage multiple priorities.